gdpr-compliance

Double opt-in is the practice of sending a confirmation email to new subscribers and only adding them to your list after they click the confirmation link. It reduces sign-up conversion rates slightly, but this is almost always a good trade. What double opt-in actually does When someone enters their email:

The General Data Protection Regulation has been in force since May 2018, but many email marketers still have significant gaps in their compliance posture. In 2025, with enforcement actions increasing across the EU and EEA, it is worth reviewing exactly what GDPR requires for email marketing. The basics: what GDPR